Developed to provide a device to assist professionals in technology fields to accurately read basic colors on ribbon cable, resistors, telecommunications wiring as well as to identify colors during certain assembly work where lighting conditions preclude accurate interpretation of specific colors. The device also has corollary applications for colorblind individuals who wish to determine the basic color of a specific object (market size approximately US $25 billion).

 

The Color-Sense Pen™ is designed as an indiscriminate device and looks very much like a standard pocket pen. It is approximately the size and shape of a standard ballpoint pen and utilizes a backlit display in the side portion of the barrel to indicate the color the device is reading. The pocket clip of the pen serves as a switch to activate the circuitry. The user presses the clip to activate the pen and slides the tip of the barrel along the color to be identified.

 

The potential market for the Color-Sense Pen includes technical, professional, medical, as well as hobby distribution channels and children’s toys. According to studies, between eight to ten percent of the world’s population has some degree of colorblindness, the majority of them being male. This market encompasses virtually all individuals with any type of colorblind limitations and translates to a market of over 250 million people.

 

The Color-Sense Personal™ product is designed for colorblind consumers. The worldwide potential market for this product is in excess of 250 million units (at a suggested retail price of US $99 each, this is $24.75 billion). Using the Pareto Rule of marketing probability that 80% of sales will come from 20% of the available market derives a world-wide sales volume in excess of 40 million units (US $3.96 billion).

 

The Color-Sense Pro™ Scientific/Technical product differs from the Color-Sense Personal™ product in that it is a sturdy industrial design containing a fully non-conductive barrel. The market for the Color-Sense Pro™ product in the scientific/technical field is based on actual and projected jobs in the electronic repair, broadcast and sound engineering repair, computer, automated teller machine and office machine repair, electrical and electronic installers and repair, electronics assemblers and fabricators and electronics components and accessories testers.

 

Additionally, the product family also includes a Color-Sense Early Learning Series™ product directly targeting the $20 billion annual market for toys. This design is a portable learning toy for children to teach them to identify colors and will speak, spell and show the color to the child.